Marketing That Tells Stories, Builds Brands, and Drives Results
From Mumbai to New York, I’ve explored the world of marketing through creative content, digital strategy, and international campaigns. I launched impactful student engagement programs, crafted content that drove thousands of impressions, and now sharpen my analytical edge at Pace University
What I Offer
Social Media Strategy Kit
Boost your brand’s online presence with platform-specific content plans, optimized hashtags, and visually branded grid layouts. Ideal for startups and personal brands seeking Instagram, LinkedIn, and TikTok growth.
InsightSphere: Analytics & Reporting
Turn your data into direction. I use Tableau, SPSS, and RStudio to translate customer behavior and market trends into actionable marketing strategies. Ideal for brands seeking clarity through analysis.
Campaign Builder: Full-Funnel Execution
Get a complete campaign strategy — from ideation to content creation and scheduling. Includes custom visuals, copy, and platform rollout. Perfect for launches, events, or seasonal pushes
Education
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Bachelor of Science in Microbiology
University of Mumbai
Mumbai, India (2020–2023)
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MBA in Marketing Analytics
Pace University, Lubin School of Business
New York, USA (2024–2026)
PROJECTS
PROJECTS
Edwise International LLP— “Refer a Friend” Policy
To strengthen student engagement and boost lead generation, I conceptualized and helped design the “Refer a Friend” campaign for Edwise International — a nationwide study-abroad consultancy. The initiative rewarded existing students for referring new candidates, encouraging organic word-of-mouth marketing.
Summer Love NYC was a South Asian concert and mixer featuring Jay Sean, EZU, and Twinjabi, celebrating culture and community through music and nightlife. I led the marketing strategy and creative direction, driving a multi-channel campaign of influencer collaborations, restaurant partnerships, and on-ground activations across New York City.
“Summer Love NYC”
A Celebration of South Asian Music in New York
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"Shiv in Sydney" Influencer Collaboration for Study Abroad Awareness
A digital campaign that connected study-abroad aspirants in India with Edwise International through relatable influencer storytelling and data-backed strategy.
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AlHoor Abayas NYC
Blending heritage, modest fashion, and modern NYC culture
A handcrafted modestwear brand founded by two South Asian sisters in New York.
My Work
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![Logo of Edwise Overseas Education Consultants featuring a graduation cap with a world map, company name in red and blue letters, and the tagline Overseas Education Consultants.]()
Edwise International LLP
Marketing Assistant (March 2022-August 2024)
Mumbai, India
At Edwise, I created 100+ Instagram grids, blog posts, and content planners, leading to a 30% increase in reach and a 20% boost in website traffic. I also coordinated with 23 branches and 50+ international delegates for marketing outreach and campaign design.
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![A logo with the letters 'E' and 'G' in black and light green, with the word 'Marketing' written in cursive below.]()
GGMarketing x Oxfam
Executive Assistant (April 2025 - June 2025)
New Jersey, USA
Represented Oxfam at live events, engaging face-to-face with audiences and raising awareness of community fundraising and engagement. Tailored communication strategy based on location insights and demographic behavior.
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![Memenome INC]()
Memenome - Growth Marketing Inter
Growth Marketing Intern (September 2025 - September 2025)
New York, USA
Worked on brand development and digital content strategy for a youth-oriented lifestyle platform. Assisted in designing campaigns that focused on storytelling, community engagement, and social media growth.
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![Stylized black 'A' and 'M' separated by a diagonal slash on a gray background.]()
Stephen Baldwin for Hudson Valley Pickleball
Marketing Intern (October 2025 - Present)
New York, USA
Supported the marketing division under actor and entrepreneur Stephen Baldwin’s venture HVP (Hudson Valley Pickleball). Coordinated brand collaborations, managed event promotions, and contributed to the creative production of marketing materials.
Testimonials
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Isha was a vital part of our marketing team at Edwise International. She played a key role in revamping our website and developing high-impact social media campaigns. Isha collaborated seamlessly across 23 branches, and brought a professional yet fresh energy to every project. A true asset to any marketing team.
Sushil Sukhwani
Founder and Director of Edwise International LLP -
Isha’s marketing content was exactly what our brand needed. Her Canva layouts and campaign strategy gave our social pages a fresh and cohesive look
Sadaf Makran & Shifa Makran
Founder of Alhoor Abayas -
Isha is a master marketer well beyond her years. She is a consummate professional and highly skilled in her craft. She would be a major asset to any team she joins.
Tushar Khadloya
Partner, Ameer Lux -
Working with Isha on Ameer Lux's event launch was an incredible experience. She brought a unique blend of strategic thinking and hands-on execution — designing over 10 impactful flyers, co-creating engaging Instagram reels, and even managing on-the-ground promotion across Indian restaurants. Her ability to align brand vision with street-level activation was exactly what we needed. Isha’s creativity, commitment, and energy make her an asset to any campaign.
Akul Ramayani
Founder of Ameer Lux
About Me
I’m Isha Chauhan — a marketing analyst and MBA candidate based in New York City.
I combine data-driven insights with digital storytelling to help brands grow their presence, connect with real people, and turn scrolls into conversions.
From strategy to content design and on-the-ground promotion, I’ve collaborated with startups, education brands, and nonprofits across India and the U.S.
Whether you're a founder, agency, or fellow creative — I’d love to work together to make your ideas impossible to ignore.
Academic Projects
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FrameWise – Marketing Plan & Business Model
Created a complete startup plan for a school photo brand blending tech, nostalgia, and trust.
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Red Cross vs. Vogue – Leadership Study
Compared nonprofit vs. fashion leadership — trust and vision across two iconic brands.
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Film Revenue Analytics – Data Strategy
Analyzed 100+ films to find what really drives box office success — spoiler: it's not critics.
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Chipotle Strategic Response – Managerial Economics
Explored how Chipotle uses tech, pricing, and strategy to survive inflation and labor crises.
Let’s Collaborate
Whether you want to build a brand, plan a campaign, or simply say hi — I’d love to hear from you.
Fill out the form and I’ll get back to you within 24 hours